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Notes from
the work.
What we're learning about how AI decides who gets named, why good B2B sites still don't convert, and what actually moves pipeline. Written for operators, not for search engines.
What AI visibility actually means (and how to check yours in ten minutes)
Everyone's selling it and almost nobody defines it. Here's the mechanism underneath, plus a test you can run on your own business this afternoon.
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AEO vs SEO: the difference that costs B2B companies deals
Ranking fourth still gets you seen. Being the fourth-best source in an answer that names three companies gets you nothing. Where the two disciplines diverge.
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Seven reasons your B2B site gets traffic and no calls
The leaks we find in almost every audit — and why the redesign you're considering probably won't fix any of them.
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where you stand.
A free AI Visibility Snapshot on your actual business beats any article we could write about someone else's.